Rachel Lim and Olivia Cotes-James on the fashionable definition of wealth

Rachel Lim and Olivia Cotes-James on the modern definition of wealth

Wealth has historically at all times been outlined by numbers. But, after we take the time to think about what’s actually worthwhile in our lives, it turns into clear that the issues that matter transcend mere materials possessions or social standing. For the fashionable lady, wealth is having the liberty to flee the fixed battle and competitors of life with a view to dedicate herself to pursuits that fulfil her soul—whether or not that’s making a distinction in her neighborhood or honing a artistic ability. 

Rachel Lim and Olivia Cotes-James have each been featured on HSBC-sponsored monetary podcast Ladies That Make investments.


Sayher Heffernan

The views we’ve surrounding wealth are altering—and it’s girls, particularly, which are spearheading the dialog. With an enormous scope of experience in monetary and wealth administration, HSBC has made it its mission to assist and empower girls at each stage of the journey, as they navigate alternatives and construct monetary confidence. For some girls, that might imply taking their first steps in direction of investing. For others, it could possibly be planning to go their wealth right down to the subsequent era. 

To discover all of the methods through which the views on wealth have shifted, particularly for ladies in an Asian society, Vogue speaks to 2 purpose-driven feminine entrepreneurs. Each featured on HSBC-sponsored worldwide monetary podcast, Ladies That Make investments, they open up on how their private monetary journeys have progressed through the years and share their finest recommendation for ladies seeking to obtain monetary freedom and construct wealth.

rachel lim
Rachel Lim is the co-founder of native trend model Love, Bonito.


Sayher Heffernan

Rachel Lim, co-founder of Love, Bonito

Because the co-founder of native trend label Love, Bonito, Rachel Lim believes in inspiring and empowering girls to come back into their very own. Having constructed an uplifting neighborhood for ladies that goes past trend, she has efficiently expanded her enterprise internationally—with a bodily retailer within the US slated for 2023.

As a lady residing in an Asian society, how do you personally outline wealth?
As I get older in life, I’ve realised that, initially, well being is actually wealth. Having skilled a couple of well being scares over the past couple of years, I’ve learnt that except I care for myself and my well being, I can’t care for these round me. In an Asian society, the notion of household can also be crucial—and naturally, household may be outlined nonetheless we select. So for me, I view wealth by way of my well being and my relationships. 

What does monetary freedom seem like to you?
That is one thing I heard from the Ladies that Make investments podcast and located extraordinarily relatable: monetary freedom is the freedom to have the ability to say sure or no to no matter life throws at you.

Do you suppose girls’s attitudes in direction of wealth have developed over time?
Sure. From my private expertise, in our grandmothers’—and even our moms’—era, there have been many situations of ladies having to rely utterly on their companions for monetary assist, and that may typically stop them from making one of the best choices for themselves. That narrative is shifting at present. There’s now much more dialogue about gender equality or marriage equality, and it’s very encouraging to see how girls are far more assured and empowered financially. That performs an enormous half in what a lady can do for herself, her household and her family members. Whether or not a lady chooses to start out a enterprise or to be a stay-at-home mum, she has the power to make her alternative independently.

“Monetary freedom is the freedom to have the ability to say sure or no to no matter life throws at you”

It could be daunting for a lot of to start out studying about monetary planning. How did you personally begin your personal monetary journey?
For me, it began with unlearning the false narrative that investing is just for whenever you’ve gathered a soft sum of cash, or after you’ve hit a sure age. Rising up, particularly in Asian tradition, it was at all times instilled in me that it’s necessary to only save no matter cash you could have—however now I do know that as time goes by, the worth of my financial savings shrink due to inflation and such. Studying that in my late 20s was very new to me, and I’m grateful that I had folks round me who sparked that dialog. I was very intimidated when folks requested how I used to be investing, however I feel the secret is you can begin small. You can begin wherever you might be, with no matter cash you could have.

Do you suppose operating a enterprise has given you extra confidence about your means to handle your personal monetary journey?
Individuals are typically beneath the impression that for those who’re an entrepreneur, you’re additionally actually savvy with cash, however that’s not the case for me. Perhaps I’m the odd one out. Whether or not in enterprise or in my private life, I recognise that I battle rather a lot with the monetary side of issues. That’s why I deliberately encompass myself with individuals who have far more experience on the topic so I can study from them, particularly at work. In that sense, being an entrepreneur has opened my eyes to the significance of managing my funds, and has additionally allowed me to achieve out to others with a view to enhance myself in that side.

Love, Bonito has constructed up a extremely empowering neighborhood for ladies throughout the globe. Was that one thing you at all times aimed for, and the way does it tie again to your private definition of wealth?
I imagine that Love, Bonito isn’t simply within the enterprise of trend. Vogue is only a car for us to achieve out to girls, and within the subsequent decade, we’re excited to see how we are able to develop our ecosystem past trend. The objective has at all times been to construct communities for ladies all around the world to come back collectively, empower each other and reside their finest lives. Finally, we wish to journey along with girls as they arrive into their very own. That intention is rooted within the significance of constructing relationships with each other and caring for our personal psychological, emotional and bodily well being—which relates again to my very own notion of wealth. 

olivia cotes-james
Olivia Cotes-James is the founding father of menstrual well being model Luüna.


Sayher Heffernan

Olivia Cotes-James, founding father of Luüna 

Olivia Cotes-James based Luüna, a women-led menstrual well being model constructed on the idea of sustainability, accessibility and inclusivity. Along with creating eco-friendly interval and symptom care merchandise, the model takes menstrual well being a step additional, providing applications and providers aimed toward remodeling the menstrual well being expertise inside companies, colleges and universities.

What does wealth personally imply to you?
Wealth is about being able to spend in a approach that displays my private values. And that goes past simply the quantity in your checking account. Wealth is reflective of a sure kind of mindset as effectively, whereby you might be within the place and have the psychological capability to even have the ability to think about what purchases replicate your private values. 

Has your perspective of wealth modified because you began your corporation?
It’s modified a lot. Rising up, my understanding of private wealth was fairly rudimentary, and I didn’t know a lot about enterprise or entrepreneurship both. I name myself an unintended entrepreneur, as a result of I by no means got down to begin my very own enterprise. I simply found an issue I used to be extraordinarily obsessed with fixing, and it’s introduced me right here at present. However my position with Luüna has confirmed me how necessary it’s to actually perceive how processes work. That’s actually essential with regards to managing your wealth, understanding what you’re investing in and being conscious of the main points of economic planning. Beginning Luüna has undoubtedly pushed me to be extra accountable for my monetary choices and undertakings.

“Wealth is about being able to spend in a approach that displays my private values”

Have you ever seen how conversations about wealth have been shifting, notably as a lady residing in Asia?
There’s been a lot extra analysis and so many extra case research accomplished round girls and ladies’s wealth in Asia, and that undoubtedly interprets to extra open and trustworthy conversations about what our wants truly are with regards to successfully and productively managing our cash. In the previous couple of years particularly, conversations have developed so rapidly, and that’s been good to see. There’s nonetheless progress to be made, after all. With any dialog involving gender, we’d like to ensure we’re not placing the onus on only one group to make all the choices. As we open up discussions about girls accumulating wealth, we additionally must make it possible for we’re educating different people—on this case, males—to have the ability to make these acutely aware funding choices too.

Do you suppose alternative and comfort have an enormous half to play in monetary literacy at present?
For me, the key phrase on this query is alternative. I feel girls haven’t at all times been given decisions, which is the case with regards to monetary planning. We’re not the one group who’ve been uncared for, by any means, however I imagine we must be striving in direction of a world the place each lady is as knowledgeable as her male counterparts with regards to monetary literacy. 

Is there any recommendation you can share by way of monetary planning?
Personally, I’ve a three-year plan. This yr and the subsequent is all about studying, and I’m doing that by means of conversations with people who find themselves extra educated concerning the topic than me. I’m investing my time in that with the intention of having the ability to obtain one among my private objectives within the subsequent three years, which is to make an funding in an early stage start-up that I imagine in and that I can contribute my data, recommendation and monetary capital to. 

One thing I personally imagine in very strongly is that no matter platform or avenue you employ, it is best to take the time to dive deep into the values these instruments are rooted in. I’ve seen now how folks obtain wild ranges of success from very totally different beginning factors, and it’s at all times those that keep grounded of their values that I love probably the most. Finally, they’re those who’re capable of accumulate monetary success, and on the identical time, attain the extent of fulfilment and psychological wellbeing that’s so essential to main a contented and contented life.

Images Sayher Heffernan
Inventive producer Vanessa Caitlin
Styling Gordon Ng
Hair and make-up Nicole Ang | Suburbs Studio
Affiliate artistic producer Hazirah Rahim
Digi tech JC | Stills Community
Manufacturing assistant Leonard Wong

HSBC can join you to international alternatives at each stage of your wealth journey. Discover out extra at internationalservices.hsbc.com

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